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EN-US
Petidoci is a confectionery brand specialized in personalized mini donuts, focused on events and celebrations. The brand sought our Studio for a rebranding strategy at a moment of growth and maturity, when the business had already established itself in the market but needed to better align its visual language and positioning with the level of experience it delivers. We identified strong potential in the brand, as its product quality, attention to detail, and use of high-quality ingredients were not being fully reflected in its communication. In order to attract a more demanding audience and justify a higher perceived value, the brand needed a clearer positioning and a visual identity that translated elegance, care, and personalization allowing it to grow sustainably while increasing the value of its products.
Petidoci is a confectionery brand specialized in personalized mini donuts, focused on events and celebrations. The brand sought our Studio for a rebranding strategy at a moment of growth and maturity, when the business had already established itself in the market but needed to better align its visual language and positioning with the level of experience it delivers. We identified strong potential in the brand, as its product quality, attention to detail, and use of high-quality ingredients were not being fully reflected in its communication. In order to attract a more demanding audience and justify a higher perceived value, the brand needed a clearer positioning and a visual identity that translated elegance, care, and personalization allowing it to grow sustainably while increasing the value of its products.
PT-BR
A Petidoci é uma marca especializada em mini donuts personalizados, com foco em eventos e celebrações.
A Petidoci é uma marca especializada em mini donuts personalizados, com foco em eventos e celebrações.
A empresa procurou nosso Studio para uma estratégia de Rebranding e Naming em um momento de crescimento e amadurecimento, quando já estava consolidada no mercado, mas precisava alinhar sua linguagem visual e posicionamento ao nível de experiência que entrega. Identificamos um grande potencial na marca, pois a qualidade do produto, o cuidado com os detalhes e o uso de matéria-prima de alto padrão não estavam sendo plenamente refletidos na comunicação. Para alcançar um público mais exigente e sustentar um maior valor percebido, a marca precisava de um posicionamento mais claro e de uma identidade visual que traduzisse elegância, cuidado e personalização possibilitando um crescimento estruturado e a valorização de seus produtos.
Client: Petidoci | Service: Visual identity | Year: 2026
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